To help launch Chivas Regal Ultis in China and the Asia region - the first blended malt whiskey from there house of Chivas Regal, featuring a hand selected blend of five signature single malts. AnalogFolk were tasked with developing regional social content which could be activated across markets in the region. The content had to spark curiosity and educate the audience on the five distinct flavour notes of the single malts featured in Chivas Regal Ultis.
Working with famous chef, Jozef Youssef, we created the ‘Five in One’ content series; a series of five unique CGI concept films and music scores, each representing one of the single malts, which use visual and audio cues to hint at each of the flavour notes. These five films were combined into one supercut film which brings all the flavour notes together in harmony - representing the unique blend that is Chivas Ultis.
We created the content and toolkit for the markets to take to their audiences, with China and the Gulf as the first markets to activate. The toolkit provided recommendations on KOL profiles for the markets, and creative guides for posts (content and copy).
Cumulatively, the videos generated 832K reach & 166.5K engagements.