Brand Strategist


Passionate about business strategy and brands, with a strong grasp of digital thinking, Strategists collaborate with the core team on our accounts to ensure all the work on their assigned brands is brilliant and effective. They are a first point of contact for Mid/Junior clients on matters of brand strategy.

What you'll do / Roles & Responsibilities

  • Deliver solutions for our clients that live up to our mantra of making digital experiences that make the analog world better.
  • Build and maintain relationships with both internal departments, other agencies and clients alike.
  • Take independent charge of specific client brands, leading briefs and being the go-to for strategy on that brand. 
  • Write and clearly present strategic approach decks for specific client briefs.
  • Demonstrate an ability to identify the data, trends and insights that build briefs which lead to great creative ideas.
  • Write research briefs and lead qualitative research methodologies that deliver great insights.
  • Work to (often right) deadlines and deliver strategies that can be achieved within a given budget
  • Support the creative thinking process with inspiring briefings, by providing a strategic filter that builds better territories and ideas, supporting creative presentations with strong strategic justification for the work.
  • Ensure overarching account strategy is delivered against.
  • Provide strategic view on use of digital channels across the ecosystem, creating content strategies and consumer journeys including touchpoint mapping and presenting findings in client and cross-agency meetings.
  • Run internal and client workshops to collaborate on strategic positioning and capability roadmaps.
  • Be the first point of call for clients & internal teams on day to day questions about brand strategy.
  • Share interesting trends and insights with the brand strategy and wider strategic services team.

The effect you'll have / Measurement & performance

  • Great ideas being generated by creative teams and subsequently sold to clients.
  • Effectiveness and Creative Award-worthy strategic thinking on your brands.
  • Demonstrable contribution of our work to a brand’s overall positive performance.
  • Collaborative approach to “cracking” briefs across the strategic practices and other department.
  • Provide strategic fire-power on winning new business pitches.

What you've done / Skills & Experience

  • Smart. Tapped in to culture. Curious as hell about brands, digital and business.
  • Track record of uncovering insights that unlock great strategic visions. And then being part of the process of translating this strategy into impactful creative output.
  • Been a holistic thinker, who has been be part of combining brand strategy, data, communications, content, and experience expertise in to new solutions.
  • Set and met ambitious campaign KPIs.
  • 5+ years experience in strategic and creatively focused agency
  • Experience on data-driven strategies. 
  • Experience in connections-planning a plus. 
  • Presented strategies and strategic support for creative work to jnr/mid-level clients. 
  • Kept abreast of brand, digital and content marketing trends throughout your career. 

Who we are / Values & Behaviour

At AnalogFolk we use digital to make the analog world better.

Find a Way
Leads by example, pioneering new ideas and practices. Refuses to accept defeat when faced with difficult situations.

Fail brilliantly
Creates a safe environment for risk taking and experimentation. 

Be Remarkable
Creates an environment which encourages a high performance culture, stretching teams to achieve more.

Be Nice
Creates an environment whereby people are open and honest with one another. Is focused on what is right for the team and the agency, rather than personal gain. 

Makes Things
Champions empowerment by ensuring that teams have the freedom and authority they need.