Analog Folk


Senior UX Designer

AnalogFolk is a global digital creative agency, independently owned since 2008. Our mission is to use digital technology to make the analog world better – creating more intuitive customer journeys, enabling more customer-led uses of data, integrating seamless tech and building breakthrough campaigns. 

We have offices in Amsterdam, London, New York, Portland, Hong Kong, Shanghai, Singapore and Sydney, partnering with brands including Nike, Tommy Hilfiger, Hyundai, Michelob Ultra, Maybelline and Unilever. Winner of Campaign’s Global Digital Innovation Agency of the Year 2019

About us

The Experience Design team is at the heart of AnalogFolk’s Products & services pillar. We help clients create valuable ecosystems of digital experiences that are enabled by technology and connected by data.

About the role

As a Senior Experience Designer, you will be part of AF's Experience design team where you will work across various clients with Experience Design leads.

You will

- Be responsible for leading experience design on projects across clients
- Contribute to the creation of experience design strategies and systems
- Create a range of experience design deliverables, depending on the needs of the project, e.g. task flows, - wireframes, competitor benchmarking, customer journey maps etc
- Identify user needs and motivations, interpret client challenges and define experiences
- Collaborate with people who have different backgrounds, different ways of thinking, and different approaches, as part of multidisciplinary project and account teams 
- Work with and present to clients, including travelling to client’s offices when required


Day to day responsibilities a Senior Experience Designer at AnalogFolk can include:

Craft skills

- Undertake competitor research, expert reviews and audits
- Evaluate existing sites and systems in terms of their persuasiveness, emotional design, and usability
- Execute detailed wireframes and create prototypes to validate solution where appropriate 
- Facilitating interviews and focus groups to determine customer needs
- Assisting with ideation and concept creation, ensuring creative ideas are grounded in strategy and technology
- Contribute to the creation and/or definition of flexible, coherent design systems and visual languages
- Create written and visual documentation outlining experience design requirements for client and/or internal teams

Client facing

Leading client meetings and workshops and conducting stakeholder interviews to capture business requirementsIdentify opportunities to create business value and improve the user experience
- Present your work to external clients, articulate your design process and rationale
- Build and foster relationships with clients, ensuring their understanding of User Experience and the value of your role
- Work with production team members to define the experience design approach and timings for projects for small to medium projectsEnsure deliverables and deadlines are met

About you

The role typically requires a minimum of 4 years experience in a user experience position or similar, along with:

- Accomplished in designing engaging experiences with measurable resultsGood client relationship skills
- Proven experience of delivering a wide range of UX deliverables on different types of  projects, including some or all of the following: mobile and desktop websites, apps for mobile and tablet devices, for campaigns as well as complex systems, platforms, products or services
- Ability to think flexibly and strategically about problem solving
- Excellent written and oral communication skills, for documentation purposes and client-facing situations, with the ability to clearly communicate and explain the user experience recommendations
- Collaborative and can work well with people across different departments
- Able to accurately provide timings for deliverables and projects
- A proactive, positive can-do approach and engages with the team around them

How We Work:

We are redesigning our office to be a collaborative work space and will implement a phased return to the office with a 2:3 remote / office model being our future set up. Right now, our Folks continue to work remotely with the office open if they need to use it and we have invited local start up’s into our office space to support them during this time.

We embrace flexible working and we believe individuals can manage their own time and focus on how they work best. To avoid meeting fatigue and give Folks a break from screens where possible we have a ‘Meeting-Free’ lock of time between 12-2pm every day. During this period of time, no internal meetings should take place and we encourage people to get outside, have lunch, do focused work or prepare for afternoon meetings.

Click here to read more about our company North Star and our ambition to be an agency of change. 

We welcome applications from all identities and walks of life. We can’t wait to hear from you!