Ete is responsible for the running of the London office, with a focus on driving excellence in creativity through innovation. Promoted to the Managing Director role in 2016, Ete had joined AnalogFolk the previous year as Head of Delivery. Originally from a full-service background, he spent his early years in the industry gaining experience within print literature, advertising, DM and event management, as well as developing the digital offering of his first agency.
Over the past 12 years, he’s worked at digital agencies including AKQA, Tribal DDB, Modem Media (Digitas) and SixandCo. During this time, he gained experience across varying sectors, such as financial services, FMCG and automotive, while delivering a range of projects, including online media, ECRM, web builds, viral campaigns, 3D modelling, digital outdoor advertising, digital POS, mobile applications and large-scale platforms.
Most recently, he’s overseen global, multi-disciplined teams as a Head of Delivery for brand portfolios across North America, South America, Europe and Asia.
Piece of technology I don't miss: “Pagers/beepers. If you grew up in a house full of doctors, you’d understand.”