Executive Creative Director & Partner
Llufrio, originally from London and rooted in graphic design, has been based in Asia for the past 20 years. He joined AnalogFolk from LoweProfero, where he was Experience Design Director, SE Asia, and worked on major accounts in the region as well as establish strong UX capabilities. Prior to that, he worked as UX Lead for Isobar Hong Kong. He has over 18 years experience developing award-winning digital platforms, products and communications for clients such as Emirates, Disney, HSBC, AIA, Peninsula Hotels, Rosewood Hotels and Resorts, Asics, DFS, DirectAsia and Danone.
Llufrio also teaches UX Design at General Assembly Hong Kong to the next generation of entrepreneurs and designers moving into the digital arena.
Piece of technology I don't miss: "I had a love/hate relationship with the audio tape. Love - they were just nice to watch in action, great to record off the radio with. Hate - They took up half of my backpack space whilst travelling. To save on batteries I had to spin them over my head with a pencil in one cog to rewind. Became a bit of a sport and was quite entertaining to on-lookers."