Matt has led creative teams at many of the most forward-thinking, digital-centric agencies in Australia and picked up a couple of awards, including a few agency-of-the-year nods. He believes there’s always a better way to do everything and never a valid reason not to try. He once convinced his 5th grade teacher to give him the lead role in a musical, even though he’s tone deaf and can’t dance. Needless to say, he was awful (sorry Mrs Waters) – but at least he tried. There’s one exception to this rule, however – Groge does NOT do high-fives.
Matt despises personal bios… with a passion. To avoid being confused with the other 19 ‘Matts’ at AnalogFolk, he’s more than happy to go by the nickname Groges.