Simon is responsible for the running of AnalogFolk’s creative output. He thinks part strategically, part laterally and part like a normal human – a combination that’s turned out to be particularly useful when it comes to creating compelling, award-winning digital work. He’s won Gold at Cannes, the One Show, the Clios, the London International Awards and more, but is also very proud of the NMA Effectiveness Grand Prix on his shelf. Formerly the Creative Director at Tribal DDB London, Simon has developed innovative ideas for Volkswagen, Hasbro, Philips, Guinness, Budweiser and the FT. Despite training as a designer, he’s a writer at heart and continually bangs on about storytelling and moving people.
When he’s not scribbling on Post-it notes or pointing at other people’s screens while saying something insightful, he’s probably X-Boxing, exploring museums with his daughter or running 2.6 miles at a pace that’s more or less average for someone of his age and build.
A piece of technology I don’t miss: “The Compact Disc. Shelves full of brittle plastic boxes instead of vinyl analog beauty.”