Double win for Intensivão da PPK The DADI Awards

First published in The Drum

Canesten (Bayer) ‘Intensivão da PPK’ by AnalogFolk wins ‘Healthcare and Pharma’ and ‘The Chair’s’ awards at The Drum Awards for the Digital Industries 2021.

Digital marketers work in a crowded field. As technology advances and creative tools become more powerful than ever, The Drum Awards for the Digital Industries seeks to reward the most effective campaigns and innovations of the last year.

This global competition, formerly known as the Dadis, has been committed to recognizing the digital industries’ best companies and brightest talent since 2006.

With categories devoted to artificial intelligence and machine learning, augmented and virtual reality, and to the use of data and search, it rewards knowledgeable and creative implementation of the newest tools alongside great art and design.

This year’s jury is similarly international, with senior marketers, data experts, creative directors and agency leaders taking part from around the world. You can see the full list here, watch the recorded ceremony or read on for some of their comments on the winning entries.

‘The Chair’s’ award was selected by Phil Jones, founder and organiser of Podge Events, who has long been a proud champion of these awards. He picked AnalogFolk’s educational campaign for Canesten (Bayer) ‘Intensivão da PPK’.

AnalogFolk also won the ‘Healthcare and Pharma’ award for this work. You can read more about ‘Intensivão da PPK’  here, where the team behind the shame-free school explain exactly why and how they filled the equivalent of 17,500 real-world sized classrooms and de-censored the word ‘vagina’ on TikTok, making vagina health a now welcomed topic on the platform.

This (shortened) article was originally published on The Drum by Eleanor Lim