AnalogFolk Sydney featured in 'The Work' annual for 2021
Every year Campaign Brief 'The Work' selects and celebrates the very best creative work in Asia-Pacific. We're happy to say that three of our clients have made the cut! Hyundai Australia, Rekorderlig Cider for Coca-Cola Europacific Partners and Curtin University, we're proud to see our work shine in the Annual for 2021. In total, we had five acceptances across three pieces of work. These were:
Curtin University - Change Is Here.
Accepted for: Integrated Campaigns Film - Film/TV/Cinema/Web Last year, we helped Curtin University launch its first brand campaign in over 5 years. The integrated campaign was launched across film, outdoor, online, social and throughout other University communications. View the case study here.
Rekorderlig Cider - Rekorder-land
Accepted for: Digital Online & Experiential When experiential activities were shut down in 2020, we helped Rekorderlig create an all new digital travel destination. Welcome to Rekorder-land, a new virtual travel destination, where the real town of Vimmerby Sweden became a place of virtual wonders. Classic tourist attractions were reimagined into all-original digital experiences - inspired by Rekorderlig’s fruity flavours - and brought to life through meticulous design and interactive technology. View the case study here.
Hyundai Australia - After Dark
Accepted for: Branded Content & Entertainment Hyundai needed a hard-hitting online campaign to launch their new N-Line sports package for the i30 sedan. The challenge to AnalogFolk was how to reach an audience who loves music, performance and technology, yet avoids TV and are deeply cynical of advertising? We launched a branded 90" music video called "After Dark", which takes a non-traditional approach to a traditional car category with dream-like sequences and a quirky, original soundtrack featuring deconstructed nursery rhymes and rap using only Australian talent. View the case study here. A big thanks to our clients at Hyundai Australia, Curtin University and Coca-Cola Europacific Partners, and also to all of our fantastic production and media partners.
