A.G. BARR has appointed AnalogFolk London to handle the UK integrated marketing account for ROCKSTAR Energy Drink. AnalogFolk has been tasked with creating a multi-channel UK specific marketing campaign.

The appointment marks the first time ROCKSTAR has had a retained agency in the UK, having previously handled marketing activity in-house through A.G. Barr.

Adrian Troy, Head of Marketing at A.G. Barr, said: ‘We are very pleased to be working with AnalogFolk in developing Rockstar's first major UK specific campaign. Rockstar is one of the fastest growing brands in the soft drinks market and together with AnalogFolk we are seeking to build a marketing programme which builds a strong and enduring relationship with our growing number of drinkers.’

Matt Law, Managing Director at AnalogFolk London, commented: ‘We’re thrilled with this great opportunity. It’s a fantastic brief and we look forward to working closely with the team at A.G. Barr.’

The agency has been appointed to the ROCKSTAR account following a pitch process against undisclosed agencies, overseen by Creativebrief.

ROCKSTAR launched in North America in 2001 and was rolled out in the UK in 2007 following a manufacturing and distribution agreement between A.G. Barr and Rockstar Inc. During 2012 A.G Barr announced an extended franchise agreement with Rockstar to 2024.