Absolut Vodka has appointed AnalogFolk to support its global social media following a competitive pitch process. This specialist appointment underlines Absolut’s commitment to its new ‘Storytelling’ brand strategy.
In addition to creating social-first content, AnalogFolk will be responsible for bringing the existing Absolut brand experiences to life through social media channels, and specifically via branded content and editorial publishing.
Bill Brock, Co-Founder and CEO at AnalogFolk, said: ‘We are thrilled to be working with a brand that is so renowned for creativity and innovation. The appointment is a welcome recognition that our approach to social media, branded content and editorial publishing is compelling to progressive clients.’