‘ACTION THIS DAY’ film opens COP26 Opening Ceremony

Monday 1 November 2021, Glasgow: The 26th UN Climate Change Conference of the Parties (COP26) has opened. The hour-long Opening Ceremony for COP 26 was deliberately designed to be different from previous years, with a mix of formal protocol and cultural content. 

The Opening Ceremony of COP 26 is a direct call to action for world leaders. With the theme ‘Earth To COP’, it represents a direct intervention from the planet to hear its voice, heed its warnings and act now. 

Livestreamed, the estimated potential audience is over 2bn, all of whom have a direct stake in COP’s success. 

The ceremony content underlines what is at stake for the planet and future generations. It also carries a strong message of hope - that we have the means, the technology, the audacity and ability to tackle climate change. We need the collective will to advance progress at a much faster rate than at present. 

Underlining the call to action, a special short 'Earth To COP' film called Action This Day played out - a deliberate echo of the words used by Winston Churchill when he signed off critical decisions. Alongside are contributions from Brian Cox, voices from around the world, young global environmental campaigners, music and poetry along with a film created by children from Blue Peter. 

Film, ‘Earth To COP: Action This Day’

The ‘Earth to COP’ film presents an eyewitness portrait of climate change. Using dramatic mobile phone footage from around the world, the premiere of this short film shows the extent of damage caused by the change in our climate, contrasted with the beauty of Earth - what is at stake and what our leaders need to protect. It underlines that we have seen some progress, but we need further and faster action.

The composer of the music for the film, Steven Price is an Academy Award-winning composer. In 2014 his groundbreaking score for Alfonso Cuaron's Gravity won him the Academy Award and Critics' Choice Award.

The Earth to COP film was independently produced by Harder Than You Think and is a partnership with Bloomberg. The film will be widely distributed, including through a principal partnership with Bloomberg, a global partnership with WWF and with TikTok, who share the ambition to help bring Earth to COP to a worldwide audience.  It will also be played on digital screens across the UK.  www.earthtocop.org 

The production team: The ceremony has been produced by HTYT, an Emmy award winning creative and production company formed by Greg Nugent and Godric Smith out of London 2012. Greg Nugent directed the ceremony and created ‘Earth To COP’, including the short film which HTYT produced for the ceremony. 

It is independent of the government, who invited HTYT to have creative oversight, wanting to ensure that the collective voice and view of the billions impacted by climate change is heard loudly in the room at the start of the negotiations. Earth To COP will bring global voices directly into the room. 

Greg Nugent, co-founder HTYT said: “COP is the most important meeting most of the world has never heard of. The most powerful advocate and campaigner for positive action and change is our planet itself. The Opening Ceremony - Earth to COP - aims to ensure its voice is heard loud and clear, in the room, when the leaders are at COP. Our planet is speaking truth to power.”

The agency partner: AnalogFolk have supported HTYT on all digital executions for Earth To COP. Including the branded preview site, and full website hosting the Earth To COP film. AnalogFolk is also supporting all social activity, digital OOH, as well as digital assets provided for the ceremony itself. 

Bill Brock, Founder AnalogFolk Group said: “Having the opportunity to be a part of Earth To COP and COP26 - the most important meeting in the history of the planet - is such an honour for AnalogFolk Group. Our strategy and creative work for the project aligns perfectly with our company ambition to be an impactful agent of change, for people, brands and society, in pursuit of a better world. So when Greg asked us to partner with him, we jumped at the opportunity.”


Notes to Editors

The Earth to COP film will be live across these channels at 12:30pm - Monday 1st November: 

YouTube: https://www.youtube.com/channel/UCAeUMXEX3ZZRS468fahn21Q 

Website: www.earthtocop.org   

TikTok: https://vm.tiktok.com/ZM8fDxaDH/ 

Instagram: https://www.instagram.com/earthtocop/ 

Twitter: https://twitter.com/earthtocop 

Facebook: https://www.facebook.com/earthtocop

About HTYT

Harder Than You Think created the double Emmy award-winning documentary Rising Phoenix, distributed on Netflix, and films for the Heads Together campaign (2016) led by Their Royal Highnesses the Duke and Duchess of Cambridge and Prince Harry to help break the stigma of mental health. Separately they created the launch film of The Earthshot Prize (2020), an initiative from the Royal Foundation of the Duke and Duchess of Cambridge.

About AnalogFolk

AnalogFolk is a global digital creative agency that’s been independently owned since 2008. Its mission is to use digital technology to make the analog world better. AnalogFolk have offices in London, Amsterdam, New York, Hong Kong, Shanghai and Sydney. Partnering with brands including HSBC, BT, Nike, Diageo, Coca-Cola, Beats by Dre, Foot Locker, Unilever, L’Oreal, Bayer, and Netflix. In 2020 AnalogFolk was awarded Global Digital Innovation Agency of the Year by Campaign magazine.



Earth To COP

Created by Greg Nugent

Chief Operating Officer Liz Sugg

A partnership with Bloomberg L.P.


Harder Than You Think                                                                                                      

Business Director - Jemma Thompson

Commercial Director - Nick Mercer

Head of Digital - Morgan George     

Senior Campaign Consultant - Simon Bristow

Executive Assistant - Kimberley Smith

Campaign Consultant - Jo Irwin



Digital agency - AnalogFolk

Agency producer - Lucy Wertheim

Digital designer - Darren Custance-Jones

Motion designers - Eve McQuaid, Paul Woodward

Tech lead - Francisco Jordão

Tech developers - Arturo Ramirez, Luis Montero

Tech QA - Alexander Rodriguez

Tech project manager - Danilo Mata 

Chief strategy officer - Matt Dyke

Senior strategist - Sofia Bodger


Earth to COP Film 

Producer - Barnaby Spurrier

Director - Matt Houghton

Editor - Abolfazl Talooni

Executive Producer - Charlotte Todman 

Composer - Steven Price

Archive Producer - Aisling Conboy

Production Manager - Paris Faro

Senior Researcher - Calum Campbell

Researcher - Kirsty Asher

Audio Post Production Studio - String and Tins

Supervising Sound Editor - Will Cohen

Sound Effects Editor - Kaspar Broyd

Re-Recording Mixer - Lawrence Kendrick

Audio Post Producers - Eimear Ní Ghuaire, Alina Miroshnichenko

Picture Post Production Studio - Framestore

Post Production Producers - Sara Beckman, Jake Saunders

Data Services Manager - Nick Rafferty

Post Production Senior Editor - Carey Williams

Flame Artist - Luigi Russo

Head of Grade - Steffan Perry

Digital Assets Editor - Nic Lowicz

Graphic Design - North Studios

Offline Edit Facilities - Azimuth Post Production

Captions and BSL Production - Cambridgeshire Deaf Association

BSL Translator - Daryl Jackson

Translation Services - TransPerfect Translations 

Accessibility Consultant - Sinéad Burke

Accessibility Consultant - Haben Girma

Archive provided by

2 Rivers Remix Society

ABC News


Charlie Gancarz Productions

Channel 4 News

Channel 5 News

Chas Pope

Ciara Knox

Cristian Achim

Florian Schulz

Getty Images

Gimlet Media / Spotify

Giovonna Damonte via Storyful

Jim Edds

Johnny Lo / Jitsslo Studio 

Jonathan Mallin - Blackheath / Mt Victoria Rural Fire Brigade

Licet Studios

Marius Stankiewicz

Minaogmeg/Storyful via Getty Images



Philippe Matteini

Robbie Fatt via Artgrid

Rumble via Getty

Sky News

Steffen Olsen, Danish Meteorological Institute

Stringershub via Getty Images

STV News


The New Indian Express (TNIE)

Toby Strong