AnalogFolk appoints Pinnell as Head of Strategy

Lise Pinnell_AF

AnalogFolk London has appointed Lise Pinnell to the newly created position of Head of Strategy at the independent digital agency.

Joining AnalogFolk from JWT London, where she holds the position of Digital Planning Director, Pinnell will report to Chief Strategy Officer, Matt Dyke, and will start in June.

Pinnell will manage the department in London and be responsible for overseeing best in class strategic planning across the agency’s client list, which includes AG Barr, Chivas Regal, Dulux, Malibu Rum and Sainsbury’s. She will also take a Strategy Director role on a number of accounts.

Dyke, who has been running the strategy department since he co-founded the agency with Bill Brock in 2008, will now focus on the global strategic output of the AnalogFolk network. AnalogFolk opened offices in Sydney and New York in 2011 and 2013 respectively.

Pinnell has held planning roles at several leading agencies during her career, including Ogilvy & Mather, Chemistry, Poke and JWT, having joined the latter in 2010. She has extensive experience across a plethora of businesses and sectors, including work for Diageo, Emirates Airlines, First Direct, Ford, Kimberly-Clark, Orange, Shell, Toni&Guy and Unilever. At Poke, Pinnell was responsible for planning on a number of the award winning projects for Orange, including ‘Balloonacy’, ‘Rockcorps’ and ‘Glastotag’.

Matt Dyke, Co-Founder and Chief Strategy Officer at AnalogFolk, said: ‘Strategic excellence has been fundamental to the success of this agency, so it was important for us to find somebody with heavyweight experience and a thirst to lead breakthrough thinking. Lise has both of these in spades.’

Lise Pinnell, the incoming Head of Strategy at AnalogFolk London, commented: ‘AnalogFolk’s innovative use of technology to connect brands to people delivers great results for their clients and it’s somewhere I’ve always been attracted to. I’m excited to be joining a very talented group of folk.’