Sainsbury’s has unveiled a new marketing campaign featuring Active Kids Ambassadors, David Beckham and Ellie Simmonds, to build awareness of the healthier lifestyle programme.
As part of the drive, AnalogFolk London has created a digital campaign comprised of an online promotional video, online advertising, social media activity and a digital toolkit for the host organisations. The toolkit features assets for organisations to promote their own specific activity to drive participation.
Starring David Beckham and Ellie Simmonds, the online promotional video was created by AnalogFolk and directed by Sam Le Gassick through Pretzel. It outlines the role of Active Kids and is hosted on the Active Kids site and on YouTube.
Since its launch in 2005, Active Kids has donated over £136m worth of equipment and experiences to nurseries, schools and Scout and Guide groups.