AnalogFolk launches seventh global office in Amsterdam

Independent global digital creative agency AnalogFolk has today announced that its seventh global office in Amsterdam is officially open for business. AnalogFolk Amsterdam will be led by former MediaMonks European Managing Director Kris Smith, servicing the creative agency’s growing European client base. The office follows on from sustained growth as brands are increasingly looking to work with agile independent agencies, with the creative agency successfully establishing relationships with Unilever, Nike, Tommy Hilfiger, Danone, Scotch & Soda and Booking.com.

With the addition of Amsterdam, AnalogFolk now boasts 350 Folk and offices across London, New York, Portland, Sydney, Hong Kong and Shanghai. AnalogFolk works with progressive global brands as a digital creative and strategic partner. At the core of the creative agency’s offering lies marketing innovation, digital products and services, data intelligence, strategy and transformation.

Earlier this year AnalogFolk was named as one of Europe’s Fastest Growing Companies by the Financial Times and the office launch follows the recent appointment of Guy Wieynk as Global CEO, who has been tasked with accelerating global network growth.

“We’re delighted to officially open for business in Amsterdam. We’ve established relationships with some of the region's biggest brands and opening the office enables us to effectively service our clients better” says Guy Wieynk, CEO, AnalogFolk. “The increased demand from clients for flexible, independent agencies that are free from holding company politics has been the driving force behind our growth and AnalogFolk Amsterdam allows us to capitalise on this even further. Having worked with Kris in San Francisco and across Europe I’m thrilled he’ll be leading the office and I’m looking forward to working with him again as we grow our already impressive roster of clients.”

Kris Smith, Managing Director Amsterdam

Noticeable recent work includes Stop At Nothing, the world’s first branded takeover of TikTok which combined Nike athletes and TikTok influencers to change the perception of sportswomen in Italy.

Kris Smith, Managing Director, AnalogFolk Amsterdam “The mix of creative, data and digital capabilities that AnalogFolk brings to the market is exactly what businesses need. Our mission of using digital to make the analog world better positions us as the perfect partner for progressive brands. Amsterdam is a world-class creative city, with a world-class talent pool. After months of hard work, it’s great to officially open and expand our regional footprint.”

The new office is located in central Amsterdam along the Nieuwezijds Voorburgwal, with the creative agency’s first public appearance being a speaker engagement on data and creativity at OnBrand on October the 10th.