AnalogFolk London has hired Kirsty Hathaway as Editor-In-Chief to head up a newly formed editorial department within the agency.
Hathaway brings with her a broad range of experience acquired from both the print and digital magazine arena. Having worked on staff at prestigious publications including GQ, Vogue and Company Magazine as well as launching and growing two award winning digital magazines, Kirsty is a well known writer and editor. She has also contributed to and been featured in national newspapers both in the UK and US, including The Independent, LA Times and The FT. Hathaway will report to AnalogFolk London’s Managing Director, Matt Law.
The new AnalogFolk editorial department has been established to provide quality branded content underpinned by delivery-oriented publishing processes. The unit offers a full range of agile solutions, including content and editorial strategy, film production, copywriting, community management, as well as distribution and promotion.
AnalogFolk has operated a Social Media team for several years working with clients including AkzoNobel, Chivas Regal and Sainsbury’s. This team will now be incorporated into the new editorial department. The new ten-strong team will be led by Hathaway and is comprised of editors, journalists, content and film producers, social media managers and also creatives.
The new offering follows the success of this summers global content marketing series for Malibu and the recently launched social entrepreneurship platform for Chivas Regal, as well as work with other existing clients.
Matt Law, Managing Director at AnalogFolk London, said: ‘We’ve been hugely successful working with clients in this arena for a number of years now and have recently witnessed an evolution in the type and frequency of content we are now producing. Our new editorial set-up allows us to build upon this trend by creating useful, responsive, and culturally relevant content and therefore improving our offering for clients.’
Kirsty Hathaway, the newly appointed Editor-In-Chief at AnalogFolk London, commented: ‘I’m excited to be able to bring a publishing and journalistic approach to AnalogFolk’s new editorial offering to ensure that we deliver truly inspirational and progressive content.’