AnalogFolk London has made two senior hires to support the continued growth of the agency. Alec Boere has joined as Client Services Director and Barney Voss will join in April as Head of Production.

Alec Boere has spent the last three years at AKQA where he has been leading the financial services business unit within the agency, with a focus on creating revenue generating and category changing products and services. Previous to AKQA he was the lead Digital Account Director at LIDA part of the M&C Saatchi village.

Bill Brock, Founder & CEO at AnalogFolk said: 'Alec joining cements the development of our agency into a grown up start up capable of handling large scale, international work.'

Boere added: 'It is fantastic to be joining the agency at such an exciting time, and I look forward to working to continue the growth at AnalogFolk, both in the UK and internationally.'

Barney Voss joins in April from Dare, where he has been Head of Creative Production for the last two years, after joining the agency in 2007 as Group Project Director. The move reunites him with AnalogFolk London Managing Director, Matt Law, who worked at the EdC group between 2006-2011.

Law commented: 'After a fantastic 2012, I know that Barney is going to be a great addition to the team, to solidify processes, and with his creative approach to developing technology he will be instrumental in our realising our vision.'

Voss continued: 'The unique position of AnalogFolk as an innovative agency equally at home with service development as it is with engaging digital content is a very compelling proposition in the marketplace today, and a challenge I am relishing.'