The agency has hired Carren O’Keefe as Creative Director & Partner. O’Keefe joins AnalogFolk from AKQA Portland.
The Portland office will be led by O’Keefe working closely with AnalogFolk’s current US leadership – Dave Fausel (Managing Director), Jim Wood (Creative Director) and Zach Pentel (Strategy Director). The four will have the responsibility for the running of both the New York and Portland offices.
AnalogFolk Portland will work collaboratively with the wider agency and service its growing global client list, as well as local brands from the West Coast of the US.
Jim Wood said: "Couldn’t be more excited to have Carren. She’s an exceptionally strong strategic creative who brings really meaningful value to everything she’s involved with. Her passion, energy and leadership are the perfect foundational elements to grow our culture and drive our West Coast presence."
Dave Fausel added: "The Portland market has experienced amazing growth, and the depth of the talent pool is amazing. This is as much about the potential to add great people to the AnalogFolk team as it is about an increased ability to better serve current and future West Coast clients."
AnalogFolk was founded in London in 2008 by Bill Brock and Matt Dyke. The agency expanded to Sydney in 2011 and opened in New York during late 2013.