Olivia Hall

Independent creative agency AnalogFolk has appointed Olivia Hall to the role of General Manager of its Sydney office.

Olivia joins after five years with M&C Saatchi, where she was General Manager of Group Digital Services, and played a significant role in growing the group’s digital credentials and offerings.

Olivia commented: ‘The AnalogFolk model and offering makes perfect sense to me for the future of creative agencies. I’m delighted to be joining the team in Sydney and raring to get stuck in to the very busy year ahead.’

Prior to her GM role at M&C Saatchi, Olivia led accounts such as eBay, Westfield, Playstation and TV Licensing UK.

Matt Robinson, AnalogFolk Sydney Managing Director, said: ‘Olivia is truly a world class operator, with skills across digital, direct, and also running some of the biggest advertising accounts in the country. I’m incredibly excited to be working with her again, and equally excited about the impact she will make on our clients, culture and people.’

AnalogFolk has been operating in Australia for just over two years, and in that time has grown to over 25 people. The agency network was founded by Bill Brock and Matt Dyke in 2008 in London and opened its third office in New York earlier this year. AnalogFolk was recently appointed by the luxury whisky brand Chivas Regal to handle its global digital account.