ANALOGFOLK UNVEILS NEW YORK OFFICE

Daniel Bennett and Jim Wood

AnalogFolk, the independent creative agency specialising in digital communications, has announced the opening of a New York office. The unveiling of AnalogFolk New York follows five hugely successful years in London and the opening of a Sydney office in 2011.

The network has chosen two highly regarded industry figures to be founders of the New York operation. The office will be lead by Daniel Bennett as Director of Strategy and Jim Wood as Creative Director. Bennett was previously Digital Strategy Director at JWT New York and prior to that, Director of Digital Accounts at TBWA\Chiat\Day NY working on MARS and ABSOLUT. Wood comes to the agency as a former Creative Director at AKQA, JWT and Taxi working across brands including Google, Mondelèz, JetBlue and Macy’s.

AnalogFolk has created standout platforms and campaigns for global clients such as Pernod Ricard, Heineken, Volkswagen Group and Ernst & Young. The New York office has opened with founding clients Malibu, Kahlua, the vodka brand Wyborowa and mobile tech firm Viewfinder.

Founded in 2008 by Bill Brock and Matt Dyke, AnalogFolk has gained significant momentum in recent years, adding considerably to its client roster as well as claiming several high profile awards. In 2012 AnalogFolk Sydney was named ‘Emerging Agency of the Year’ by the industry title B&T.

With the founding team now in place, AnalogFolk New York has begun making senior hires in creative, technology and production.

Bill Brock, Founder & CEO at AnalogFolk, said: ‘New York is an incredibly vibrant and demanding market, one which Dan and Jim know well. As a network, it’s vital that we develop a significant presence here. I’m confident we can have a really positive impact on the industry. I know we’re all very excited to see the agency take on new challenges and develop amazing work in New York.’