AnalogFolk has been awarded the Grand Prix for its work on Chivas Regal's The Venture at The Drum's inaugural Content Awards, which took place on 18 November 2015 at The Emirates Stadium in London.
The agency is incredibly proud to have received the award having picked up ‘Best Content Marketing Tech Platform’, ‘Best Integrated Cross-Channel Cross Media’ and ‘Best Use of Mobile Content’ for The Venture. AnalogFolk was also awarded Commendation for ‘Most Innovative Use of New Social Platforms.’
The Drum Content awards were created 'to honour the best in modern marketing and recognise agencies, brands, publishers and platforms who are showing excellence and innovation in content.'
Commenting on the Grand Prix winner, The Venture, judge Anna Watkins, Managing Director at Guardian Labs, said: “Throughout the judging, one entry really stood out for its approach to content and commitment to delivering a project at scale. Extremely well thought through and executed, The Venture not only provided a fantastic opportunity for entrepreneurs in developing countries to get funding but also reams of helpful information and advice that could help them develop and sustain their projects. All in a completely 'content first' platform, that lived in local languages, with real local relevance.”
AnalogFolk created The Venture as a new engagement platform for Chivas Regal to inspire and enable an aspiring generation of young professionals to use business as a force for good. At its heart was a $1m fund and a global search for tomorrow’s innovators. The online submissions hub also featured inspiring documentary films and an ever-expanding blog co-created with Fast Company, which was delivered across desktop and mobile in multiple languages. Rich editorial articles, snackable social media content as well as real-time video streaming through Google Hangouts and Periscope all ensured incredible engagement levels.