PORTLAND, OR – April 23, 2019 – Independent digital creative agency AnalogFolk, in partnership with podcast production company Pineapple Street Media, announced today that they’ve won a Webby Award (Judge’s Choice) for "Best Branded Podcast or Segment" for their TRAINED By Nike podcast. Winners will be honored at a star-studded ceremony on Monday, May 13, 2019, at Cipriani on Wall Street in New York City.
TRAINED is Nike’s first-ever podcast developed specifically for trainers but designed to let the world listen in on Nike's most cutting-edge conversations around the future of fitness. Host Ryan Flaherty, Senior Director of Nike Performance and trainer to elite athletes like Serena Williams and Marcus Mariota, interviews guests across the five facets of training (Movement, Mindset, Recovery, Nutrition and Sleep) to uncover the information and inspiration needed to help every individual at every level pursue their full potential.
The podcast has featured exclusive conversations with innovators like meditation expert and co-founder of Headspace, Andy Puddicombe; sleep authority and founder of The Huffington Post, Arianna Huffington; and performance scientist Brett Kirby of the Nike Sport Research Lab and the leading physiologist on Breaking2 – the brand's audacious attempt to break the two-hour marathon barrier.
“After working with Nike for many years, this is one of the projects we’re most proud of,” said Carren O’Keefe, partner/ECD at AnalogFolk. “TRAINED was an opportunity to help Nike launch its first podcast and it also aligned perfectly with our mission as an agency to use digital to make the analog world better. To be recognized with a Webby Award is incredibly gratifying and such an honor.”
This is AnalogFolk US’ second Webby Award win. In 2017, the agency won a Webby in the category of Best Mobile Site/Fitness & Recreation for Nike called “Nike Trainers Hub,” a mobile experience that provides tools to help athletes reach their maximum physical potential.
About AnalogFolk: Founded in 2008, AnalogFolk is an independent digital creative agency that specializes in creating connected brand experiences to help people achieve their ambitions. With offices in London, Sydney, New York, Portland, Hong Kong, Shanghai and Amsterdam, AnalogFolk’s collective mission is to use digital to make the analog world better. To learn more, visit https://analogfolk.com/
About The Webby Awards: Hailed as the “Internet’s highest honor” by The New York Times, The Webby Awards is the leading international awards organization honoring excellence on the Internet, including Websites, Video, Advertising, Media & PR, Apps, Mobile, and Voice, Social, Podcasts, and Games. Established in 1996, this year’s Webby Awards received nearly 13,000 entries from all 50 states and 70 countries worldwide this year. The Webby Awards is presented by the International Academy of Digital Arts and Sciences (IADAS). Sponsors and Partners of The Webby Awards include: YouTube, WP Engine, EY, YouGov, Vitamin T, WNYC Studios, Fast Company, ESA, Product Hunt, and Social Media Week.