James joins the growing independent agency from M&C Saatchi where he spearheaded the technology behind the Clever Buoy initiative, after holding similar roles at both Stinkdigital and Karmarama in London.
“It’s nice to be joining an agency where innovation is the starting point for every brief. Every agency seems to have a ‘Lab’ these days but not many can apply that kind of thinking and make it standard practice. I’m looking forward to being a part of that at Analogfolk.” said Bush.
Matt Grogan, AnalogFolk Australia Co-Founder & Executive Creative Director, said “It’s such an integral role for any agency so it’s been a long search for the right person. And James is in a class of his own.”
The hire of James Bush comes off the back of AnalogFolk hiring it’s first global Chief Technology Officer, Fame Razak.
Not yet 3 years old, AnalogFolk Sydney continues to grow in both client and staff numbers after several more new business wins, including HotelClub, Barangaroo, with several more soon to be announced.