Costa, the UK’s favourite coffee shop chain, has awarded its social media and content marketing business across the UK to AnalogFolk. The appointment follows a pitch process involving undisclosed agencies.
Previously handled in-house, AnalogFolk will work closely with the Costa marketing team in the UK to concept, create and activate ongoing social activity across Costa’s social platforms. The independent digital agency’s first work for the brand is due to launch in the Spring.
AnalogFolk will also work in collaboration with Costa’s existing roster of agencies, which includes Karmarama, ZenithOptimedia, One Green Bean and The Real Adventure Unlimited, across the brands’ key integrated campaign spikes.
Kirstey Elston, Head of Marketing – Costa UK&I, said: “We are delighted to be working with AnalogFolk with our social activity and believe they will add great value to our social strategy and play an important role in continuing to engage our customers across these platforms.”
Paolo Nieddu, Managing Partner at AnalogFolk, added: “We’re phenomenally excited to be working with Costa, a brand whose passion for what they do is imbued across all facets of their business. This, combined with customers who genuinely love them, their sheer scale of presence and a fierce ambition to continually evolve, is a potent blend.”