AnalogFolk London has created a new social media campaign for the Heineken owned beer brand Desperados, which encourages Facebook fans to share pictures of their party shoes on Instagram.
The activity aims to reward Facebook fans of the tequila-flavoured beer with an authentic piece of brand culture, which resonates with their visual and street fashion lifestyle.
By using the relevant competition hashtags when posting images on Instagram, Desperados fans have the chance of winning a pair of exclusive trainers designed by the graffiti artist Luke Embden.
‘Graffiti Sneakers’ launched on Friday 13th September and will run for a two-week period. Desperados will select the best image during the competition and then send the winner the bespoke trainers.