Freedom Foods, Australia’s largest maker of gluten-free and nut-free foods, has appointed AnalogFolk Sydney as lead creative agency.

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AnalogFolk will handle brand, digital and social strategy as well as integrated communications for Freedom Foods’ cereals, snacks and beverages, with its first campaign breaking this winter.

Rebecca Carson, Freedom Foods GM Marketing & Commercial, said: “Freedom Foods is at a really exciting point of brand growth. We were looking for a partner who not only truly understands our brand, but also has the ability to develop strategically grounded BIG ideas and strong digital expertise. We are thrilled to partner with AnalogFolk.”

Matt Robinson, founder and managing director at AnalogFolk, added: “Freedom Foods is the perfect brand for us – brave, progressive and ready to challenge the food industry as we know it. We can’t wait to get started.”

Freedom Foods is part of Freedom Foods Group Limited, which owns several food brands in the health and wellness sector.