HotelClub selects AnalogFolk as lead communications agency

Global online accommodation community HotelClub has appointed AnalogFolk lead communications agency, as it gears up for an exciting time after a major rebrand last year.

AnalogFolk won the pitch, which included several local agencies, to handle creative duties across brand, digital and social channels in Australia.

Olivia Hall, General Manager AnalogFolk said “We’re finding that more and more digital first brands are looking for a digital first agency that also has the skills to lead their brand thinking and full creative.  HotelClub have a brilliant offering and big plans that we’re very excited to be part of.”

Joana Barros, Director of Brand and Consumer Marketing at HotelClub commented “It is a very exciting time for HotelClub and we are thrilled to have AnalogFolk on board. AnalogFolk’s digital-first agency model and understanding of our Club Benefits, confirmed them as the best partner for our business at this time. We are looking forward to building out our already superior rewards program and creating a community of connected travellers in Australia.”