JACOB'S CREEK CURES FESTIVE WRITER’S BLOCK WITH NEW APP

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Hectic holiday schedules and an abundance of cliché Christmas sayings are causing festive writer’s block across the nation. Leading Australian wine brand, Jacob’s Creek, has launched True Greetings, an online solution with Facebook Connect to create truly unique holiday eCards.

Recognising how hard it can be to craft personalised greetings over the busy holiday season, True Greetings (www.SendTrueGreetings.com) takes the interactions exchanged by two people on Facebook to generate a thoughtful, personalised eCard.

Developed by digital agency, AnalogFolk Sydney, True Greetings uses data collected through Facebook Connect, including events attended, locations and number of ‘likes’ exchanged to craft unique and light-hearted messages.

With four festive eCard designs to choose from and a huge bank of rotatable message sentences, there are hundreds of possible card varieties for users to create.

Derek Oliver, global Marketing Director of Jacob’s Creek said: 'We’re constantly looking for ways to evolve our portfolio of products to meet the needs of our customers. The launch of True Greetings is just one example of how we’re embracing leading innovations in technology to deliver an exciting new Jacob’s Creek experience for our customers.'

He added: 'At Jacob’s Creek we believe the festive season is the perfect time to show your appreciation to those close friends and family that help you stay true to who you are.'

Once happy with their personalised message and design, users can choose to either share the final eCard on a friend’s Facebook wall or via email.

Embracing the joy and nostalgia associated with receiving personalised cards through our letterboxes, Jacob’s Creek is also offering the first 1,000 Australian users the chance for their messages to be delivered for free by traditional post.