London Tech Week: future of digital agencies panel
“We are sensemakers, translators, matchmakers, the trusted partners to help our clients design brand experiences around new technologies."
We kicked off London Tech Week in style at the Future of Digital Agencies event hosted by Microsoft, BIMA and Wirehive at the OXO Tower Wharf.
Miguel Alvarez, Director of Technology Services joined the immersive and interactive session alongside other industry leaders from Rufus Leonard, TH_NK and BIMA to explore the role that digital agencies can play in driving digital transformation and disruption.
The audience heard how AnalogFolk and fellow panellists have created solutions for clients and customers using Data, Artificial Intelligence and emerging technologies. Miguel told the story behind the award-winning TasteFace experience for Marmite - using innovation in AI to drive business results.
Holly Hall, the new BIMA managing director, and moderator for the evening led the panel in a timely discussion on their visions of the future for digital agencies. A focus on singular agency purpose, a desire to connect technology to experiences for brands in innovative ways, and a commitment to support client teams in their own upskilling journey, were universally agreed as key themes.
But wait, there's more! This London Tech Week, you’ll also find us at the Alconics awards, celebrating groundbreaking innovation in AI; alongside Microsoft at the AI Summit presenting our Marmite TasteFace live trial and hosting a diversity and inclusivity panel at the Wonder Women Tech event on Friday. To keep up with the action, follow our live feed on Instagram.