AnalogFolk have been appointed as Global Digital Agency for MALIBU. The remit includes global digital strategy, platform development, mobile, content creation and social media across the MALIBU portfolio of products.
AnalogFolk has been appointed to the global business after working on a number of successful projects for the brand. Last year they created the Malibu Sun Lens, an android/iOS mobile app that lets you add the sun to your photos and make them come alive as animated GIFs.
Antti Laukkanen, Global Digital Marketing Manager for MALIBU & Kahlúa, said: 'Since day one AnalogFolk have continually impressed us with their strategic thinking, global understanding of our business and approach to creativity and innovation.'
Matt Dyke, Co-Founder and Strategy Director at AnalogFolk, added: 'MALIBU is such an exciting brand to be working with right now, with the recent launches of product innovations such as MALIBU RED, Flavours, Island Spiced, Premium cans and Cocktail Pouches.'