Law has held the position of Managing Director since joining the agency in 2011 and has led the agency during a period of strong growth, picking up clients including Absolut, Dulux, Lucozade, Malibu and Sony PlayStation, and developing new key offerings including an editorial content division.
In his new role, Law takes a global leadership position and will work closely with AnalogFolk’s Chief Executive Officer and Founder, Bill Brock. He will focus on driving business performance through continued growth of AnalogFolk’s five offices, integration of new global services, as well as further expansion into new markets.
Matt Law will be replaced as AnalogFolk’s Managing Director in London by the Head of Delivery, Ete Davies.
Davies, who joined AnalogFolk last year from AKQA, will be responsible for the running of the 140-strong London office, with a focus on driving excellence in creativity through innovation.
Brock commented: “During Matt’s tenure as Managing Director, the London office has more than quadrupled in size, and even during this growth we’ve maintained our unique and much-admired culture. I’m delighted that this experience will now be deployed on an international level to align with our global ambitions.”
Law added: “It’s been amazing to be part of the success story in London. With the momentum across the network and the global client relationships we have, I’m looking forward to the next stage in AnalogFolk’s journey.”
AnalogFolk was founded in London in 2008 by Bill Brock and Matt Dyke. AnalogFolk opened in Sydney in 2011, where B&T named the office ‘Emerging Agency of the Year’ the following year. In 2013, AnalogFolk opened in New York and in 2015 boosted the US offering through the opening of a Portland office. AnalogFolk also unveiled a Hong Kong office in 2015, its first offering in Asia.