Plymouth Gin, the connoisseur’s gin owned by Chivas Brothers, the Scotch whisky and gin business of Pernod Ricard, has appointed AnalogFolk to handle a digital-orientated brief following a pitch against undisclosed agencies.
AnalogFolk has been tasked with developing a new digital strategy for Plymouth Gin and refreshing the brand’s online presence. As part of the activity, the agency will draw upon the brand’s authenticity and rich maritime heritage. Plymouth Gin was first formed in 1793 and continues to be produced at the Black Friars Distillery, Plymouth.
The account will be run from AnalogFolk’s London office, with additional support from the agency’s growing global offering to ensure the work is culturally relevant in the brand’s key markets. This includes the US where AnalogFolk has offices in New York and Portland.
JC Iglesias, Plymouth Gin Global Brand Director, remarked: “Plymouth Gin continues to impress gin enthusiasts around the world through insightful initiatives that celebrate its intrinsic link to Plymouth City. Digital will play an increasingly fundamental role in building on this so with AnalogFolk’s experience, creative proficiency and innovative thinking, they are the perfect partner to take Plymouth Gin’s online presence to the next level.”
Matt Law, Managing Director at AnalogFolk London, added: “The Plymouth Gin brief is a dream for any creative agency. When the team discovered some of its incredible history and powerful evocative brand stories, it was truly an awe-inspiring process to be a part of. We look forward to developing the ideas and working collaboratively with the client team.”
AnalogFolk was founded in London in 2008 by Bill Brock and Matt Dyke. It opened in Sydney in 2011, where B&T named the office ‘Emerging Agency of the Year’ the following year. In 2013, AnalogFolk opened in New York and earlier this year boosted the US offering through the opening of a Portland office. AnalogFolk recently unveiled a Hong Kong office, its first offering in Asia.