Seedlip Partners with AnalogFolk
Seedlip, the world’s first distilled non-alcoholic spirits company launched in 2015, effectively giving rise to a new category that now boasts 100+ products. To help evolve its direct-to-consumer business in the United States, Seedlip appointed independent global creative agency, AnalogFolk, as its digital strategy and design partner.
Today, they proudly announce the launch of Seedlip’s new mobile-first website, with functionalities that elevate and ease the online experience, while also implementing elements of surprise and delight.
AnalogFolk, last year awarded Global Innovation Agency of the Year by Campaign, was appointed following a competitive pitch process. Ultimately, Seedlip selected its partner for mirroring its own brand values and having the ability to understand the unique challenges at-hand – putting the customer needs at the forefront of this new virtual destination.
Seedlip has quickly become the firm favorite for those looking for a flavorful, high-quality, sophisticated, non-alcoholic option. The British-born brand has opened the door for the rapidly growing no and low alcohol category, the growth of which coincides with more consumers leading more active, healthy, and conscious lifestyles – particularly in the US and UK.
Seedlip's new website was designed with the understanding that consumers are seeking an online shopping experience that is easy, seamless and stress-free. AnalogFolk designed a site that makes both shopping and browsing simple, while paying homage to the brand’s unparalleled commitment to nature and sustainability. They achieved this through clean and thoughtful layouts that hero the products and their unique ingredients, enhanced e-commerce features such as ever-present calls to action, and a mobile-first approach to design. And as Seedlip continues to be a pioneer in their category, the new site sets the stage for a more robust virtual ecosystem to come.
The effortless browse and shop experience features Seedlip tonal visuals, the brand story, non-alcoholic cocktail recipes – including fan favorites, like the Seedlip Ginger Highball and Espresso MartiNO – and a Journal that evokes a sense of wonder, knowledge and inspiration. The Journal features quick reads on the brand and its ecosystem, like ‘A Guide to Seedlip Garden 108’, ‘How Mushrooms Can Help Solve the Issue of Single Use Plastic’, and a series of City Guides for how to spend 24 hours in urban areas nationwide. Additional features will be added throughout the year.
Seedlip’s new digital destination leads the category, further solidifying its position as the leading non-alcoholic spirit in the world.
Jake Annear, US Head of Digital at Seedlip, says, “The direct to consumer opportunity is one that Seedlip has embraced from the beginning. This site redesign is more than just a simple upgrade of our customer experience, but a total reimagination of the way the brand will create lasting memories with its community. It’s the first step in Seedlip’s journey to build meaningful 1-to-1 relationships with the early adopters of this growing category. AnalogFolk helped us realize this vision and deliver an experience that is ripe for continued growth.”
Bill Brock, Founder & Chief Client Officer, AnalogFolk says, “Seedlip is a brand I have admired since being introduced to it at a dinner party in 2016. Having watched their epic rise over the last 4 years, when the opportunity to pitch to become their strategic and creative agency presented itself, we poured everything into it. Helping them to realise the full potential of the brand as it scales across new markets such as the US is such an awesome challenge, and to launch a progressive direct-to-consumer eCommerce proposition into the market as our first project is the perfect start to our exciting partnership.”
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About Seedlip Drinks
Seedlip is a Nature company on a mission to change the way the world drinks by connecting people to the wonders of the natural world.
Seedlip makes the world’s first distilled non-alcoholic spirits. Crafted from the highest quality, globally sourced botanicals, each expression celebrates the vast range of flavor that nature provides: aromatic Spice 94, herbal Garden 108 and citrus Grove 42 – all of which have no alcohol, calories or sugar. These provide the base for sophisticated, complex non-alcohol cocktails to solve the dilemma of what to drink when you’re Not drinking.®
Seedlip is available in over 35 markets worldwide, including retailers such as Crate & Barrel, Williams Sonoma, Eataly, BevMo!, Total Wine & more. It is also available direct-to-consumer via www.seedlipdrinks.com/us.
