SHERIDAN APPOINTS ANALOGFOLK TO HANDLE COMMS PLANNING, DIGITAL, SOCIAL AND CRM

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AnalogFolk Australia will work with the Sheridan team on the overall communications planning strategy for the brand, as well as executing all digital elements across Promotions, Content, CRM, eCommerce, Social Media and Mobile Innovation.

Sofia Lloyd-Jones, Sheridan Head of Marketing said: 'We have ambitious plans for the Sheridan brand, and integrating digital experiences into everything we do is a big priority for us as a business, to ensure we continue to inspire and delight our consumers. AnalogFolk really stood out as an agency who can help us bridge the gap between big brand thinking, and digital innovation, and we’re excited about the progress we’re making so far.'

AnalogFolk Australia Managing Director, Matt Robinson said: 'Sheridan is an iconic Australian brand with a strong retail and online presence. With the physical and digital worlds becoming increasingly connected, we’re excited about working with the team there to build new forms of value across both.'