Starwood Preferred Guest (SPG™) has teamed up with Mercedes AMG Petronas team driver Lewis Hamilton in a new video filmed at the Sheraton Park Lane Hotel in London.
The video demonstrates how SPG™ puts its guests first, illustrating the parallels in service between Sheraton staff and the Mercedes AMG Petronas pit stop crew.
Developed in conjunction with AnalogFolk, the video supports a broader strategy to showcase SPG™ commitment to servicing excellence and continuous innovation of the SPG™ experience.
Featured on Sheraton’s YouTube and Facebook channels and on SPG™ TV, the video will premiere in advance of the last Grand Prix of the season, taking place this weekend in Abu Dhabi – November 27-29, 2015.
Lewis said: “It was fantastic to make a pit-stop with SPG™ at the Sheraton Park Lane, ahead of the final F1 race of the season in Abu Dhabi this weekend. The experience was perfect, with the staff delivering top service.”