Design a more effective content strategy
As a business, you may already have your objectives defined and you might know what your audience wants, but are the two sides connected?
What is it?
A collaborative one-hour workshop where we’ll explain how our ‘Five Ws’ framework can be used to create a simple, actionable and bespoke content model for your brand.
Who is it for?
Brand managers, marketing teams or anyone looking for a new content model.
What will you learn?
- What potential content opportunities are available for your brand, guided by in-category and out-of-category examples.
- How you can tangibly connect your business objectives with audience mindsets through strategic pillars and territories.
- What relevance looks like for your audience and why it should be the backbone of your plan.
Who’ll run it?
AF Editorial Team