Design a more effective content strategy

As a business, you may already have your objectives defined and you might know what your audience wants, but are the two sides connected?

What is it?

A collaborative one-hour workshop where we’ll explain how our ‘Five Ws’ framework can be used to create a simple, actionable and bespoke content model for your brand.

Who is it for?

Brand managers, marketing teams or anyone looking for a new content model.

What will you learn?

  • What potential content opportunities are available for your brand, guided by in-category and out-of-category examples.
  • How you can tangibly connect your business objectives with audience mindsets through strategic pillars and territories.
  • What relevance looks like for your audience and why it should be the backbone of your plan.

Who’ll run it?

AF Editorial Team

Book now

Please enter your email address and we will be in touch to arrange a time.