Behavioural economics to improve CX

If brands are to influence behaviour in a meaningful way, they need to understand the motivators and challenges that shape their customers’ lives.

What is it?

A one-hour workshop that will help you understand the power of consumer mindsets and how they can be harnessed to increase engagement and deliver a more personalised customer experience.

Who is it for?

Product owners, product managers, innovation leaders and business function leaders who want to create innovative, user-centric digital products.

What will you learn?

  • How our unique framework could help you identify key audiences to suit your business goals.
  • How audience mindsets play a vital role in influencing behaviour.
  • How behavioural economics can be used to increase engagement and enhance the customer experience.

Who’ll run it?

AF Experience Design team

Book now

Please enter your email address and we will be in touch to arrange a time.