Behavioural economics to improve CX
If brands are to influence behaviour in a meaningful way, they need to understand the motivators and challenges that shape their customers’ lives.
What is it?
A one-hour workshop that will help you understand the power of consumer mindsets and how they can be harnessed to increase engagement and deliver a more personalised customer experience.
Who is it for?
Product owners, product managers, innovation leaders and business function leaders who want to create innovative, user-centric digital products.
What will you learn?
- How our unique framework could help you identify key audiences to suit your business goals.
- How audience mindsets play a vital role in influencing behaviour.
- How behavioural economics can be used to increase engagement and enhance the customer experience.
Who’ll run it?
AF Experience Design team