With Hyundai launching the Venue – an all-new, sub-compact SUV designed to be driven in urban environments – we were tasked with creating the overall global campaign platform, along with ATL and BTL assets that could be used by global Hyundai markets during their launch.
Our target was the entrepreneurial Gen Z profile – specifically those who were ambitious, driven and gravitating towards city life.
Rather than mimic what most other car companies were doing, we looked for more interesting ways to bring the Venue and its features to life.
A hero film that told the story of our target audience – balancing their entrepreneurial drive with their exciting social life – showcased how the Venue would fit into their lifestyle seamlessly.
Beautiful still assets demonstrate the car’s versatility and unique style in a myriad of ways, and a plethora of animated social assets allow regions to highlight specific features that are most relevant in their markets.
The campaign launched across the globe in Q4 2019. Results to follow.