Challenge

During March 2014, AnalogFolk was tasked with supporting Dulux’s latest brand campaign online. The campaign led with the idea that colour has a transformative effect. As well brightening up your home the power of colour extends further, having a positive impact on your life, providing you with the opportunity to #ChangeYourStory.

Solution

As part of the digital support for the campaign we spent 24 hours flooding social feeds with colour. All in an effort to encourage people to #ChangeYourStory.

Activity

With the help of up and coming illustrators from London Design colleges we colourfully customised the profile pictures of a host of online influencers. We even treated some lucky fans, customising their profile picture for them. For others, we responded as only a paint brand could, stepping back into the analog world to paint colourful personalised messages on paper, which we then photographed and tweeted back.

Results

The result of bringing colour to people's Twitter feeds was an audience reach that totalled 2.6M page impressions within a few days of campaign launch. Even more impressive though was that about a quarter of this was organic reach.