Analog Folk


Senior Experience Designer

AnalogFolk is a global digital creative agency, independently owned since 2008. Our mission is to use digital technology to make the analog world better – creating more intuitive customer journeys, enabling more customer-led uses of data, integrating seamless tech and building breakthrough campaigns. 

We have offices in Amsterdam, London, New York, Portland, Hong Kong, Shanghai, Singapore and Sydney, partnering with brands including Nike, Tommy Hilfiger, Hyundai, Michelob Ultra, Maybelline and Unilever. Winner of Campaign’s Global Digital Innovation Agency of the Year 2019

About us

The Experience Design team is at the heart of AnalogFolk’s Products & services pillar. We help clients create valuable ecosystems of digital experiences that are enabled by technology and connected by data.

We’re also generally pretty nice people. And there’s a dog in the team, so that’s pretty cool.

About the role

As a Senior Experience Designer, you will be part of AF's Experience design team where you will work across various clients with Experience Design leads.

You will:

    Be responsible for leading experience design on projects across clients
    Contribute to the creation of experience design strategies and systems
    Create a range of experience design deliverables, depending on the needs of the project, e.g. task flows, wireframes, competitor benchmarking, customer journey maps etc
    Identify user needs and motivations, interpret client challenges and define experiences
    Collaborate with people who have different backgrounds, different ways of thinking, and different approaches, as part of multidisciplinary project and account teams 
    Work with and present to clients, including travelling to client’s offices when required


Day to day responsibilities a Senior Experience Designer at AnalogFolk can include:

    Performing competitor research, expert reviews and audits
    Evaluating existing sites in terms of their persuasiveness, emotional design, and usability
    Facilitating interviews and focus groups to determine customer needs
    Assisting with ideation and concept creation, ensuring creative ideas are grounded in strategy and technology  
    Creating detailed wireframes and prototypes to validate solution where appropriate 
    Leading participatory design/user testing sessions
    Contributing to the creation of design systems and visual languages
    Creating written and visual documentation outlining experience design requirements for client and/or internal teams
    Leading client meetings and workshops and conducting stakeholder interviews to capture business requirements
    Identifying opportunities to create business value and improve the user experience 
    Presenting your work to external clients, explaining your design process and rationale
    Building and fostering relationships with clients, helping them understand the value of UX, your role, and working with AnalogFolk
    Helping define the experience design approach and timings projects
    Ensuring deliverables and deadlines are met

About you:

Senior level UXer with a mobile specialism or at least focus to work on synthesising research into Wires to inform Visual design. Working in a small cross functional team you will work directly with a CX lead and visual designer to resolve requirements from a defined backlog.

    Experience synthesising research
    Mobile focus or specialism
    FS experience desirable
    Visual design a bonus
    Accomplished in designing engaging experiences with measurable results
    Good attention to detail
    Good client relationship skills
    Experience of working with standard UX tools and processes.
    Ability to think flexibly and strategically about problem solving
    Good communicator with excellent oral and written skills
    Collaborative and can work well with people across different departments
    Able to accurately provide timings for deliverables and projects
    Proactive and positive approach to work

Who we are:

At AnalogFolk we use digital to make the analog world better. That means work that helps people in some way. Instead we strive to create experiences that are remarkable and fundamentally valuable.

Find a Way Looks for opportunities that arise during times of change.

Fail brilliantly Is prepared to take risks in the pursuit of excellence. Encourages teams to do the same.

Be Remarkable Encourages and inspires others to achieve with own positive attitude. Uses lateral thinking to solve problems.

Be Nice Encourages teams to work collaboratively with others to achieve the best results

Makes Things Takes responsibility for own work and that of their teams, ensuring high quality standards are always met.
How We Work:

We have evolved our ways of working over the last few years and believe that there are moments where we benefit from working in the office together and moments where we benefit from working remotely. We ask all Folk to opt-in and work from the office two days a week across Tuesday, Wednesday and Thursday and work remotely on Mondays and Fridays. This current hybrid set-up is temporary until the end of the year when we will review what works for our employees and for our clients.

Click here to read more about our company North Star and our ambition to be an agency of change. 

We welcome applications from all identities and walks of life. We can’t wait to hear from you!