Analog Folk

New York

Social Strategist

AnalogFolk is a global digital creative agency, independently owned since 2008. Our mission is to use digital technology to make the analog world better – creating more intuitive customer journeys, enabling more customer-led uses of data, integrating seamless tech and building breakthrough campaigns. 

We have offices in Amsterdam, London, New York, Portland, Hong Kong, Shanghai, Singapore and Sydney, partnering with brands including Nike, Johnnie Walker, Diageo, L’Oreal and Showtime. Winner of Campaign’s Global Digital Innovation Agency of the Year 2019


As a Social Strategist, you will be responsible for developing and executing strategic social media plansto enhance brand awareness, engagement, and overall digital presence for our clients.

You will work closely with cross-functional teams, including delivery, content creators and creative, to develop and implement social media campaigns that align with our clients goals and objectives.

Your role will involve analyzing social media data, identifying trends, and utilizing industry best practices to optimize social media content and strategies.

WHAT YOU’LL DO / Roles & Responsibilities

Social Media Strategy Development

- Develop comprehensive social media strategies that align with the our clients overall marketing and communication objectives. This includes setting goals, defining target audience, selecting appropriate social media platforms, and determining content themes and messaging strategies.

Content Creation and Curation

- Collaborate with content creators and graphic designers to develop engaging and impactful social media content, including text, images, videos, and other multimedia assets. Ensure the content is aligned with the brand voice and resonates with the target audience.

Campaign Planning and Execution 

- Plan and execute social media campaigns across various platforms, including but not limited to Facebook, Twitter, Instagram, LinkedIn, and YouTube. Monitor campaign performance, make data-driven adjustments, and optimize campaigns for maximum impact

Social Listening and Trend Analysis

- Monitor social media channels to identify trends, insights, and opportunities. Utilize social listening tools to gather customer feedback, monitor brand sentiment, and gain insights into industry trends and competitor activities. Translate data into actionable recommendations to improve social media strategies.

Community Management

- Actively engage with the social media community, respond to comments, inquiries, and complaints in a timely and professional manner. Foster a positive and engaging environment, build relationships with followers, and cultivate brand advocates.

Analytics and Reporting

- Utilize social media analytics tools to track and measure the effectiveness of social media campaigns. Generate regular reports that highlight key performance indicators (KPIs), provide insights, and make data-driven recommendations for continuous improvement.

Up-to-Date with Industry Trends

- Stay informed about emerging social media trends, platform updates, and industry best practices. Continuously explore new opportunities and technologies to enhance social media strategies and drive innovation.

WHAT YOU’VE DONE / Skills & Experience

- Proven experience as a Social Media Specialist, Social Media Manager, or similar role.
- Strong understanding of social media platforms, their respective audiences, and best practices.
- Proficient in social media management and analytics tools (e.g. Hootsuite, Sprout Social, Google Analytics etc.).
- Excellent written and verbal communication skills, with the ability to create compelling content tailored to different social media platforms and audiences.
- Analytical mindset with the ability to interpret data, draw insights, and make data-driven recommendationsStrong project management skills, including the ability to manage multiple campaigns and meet deadlines.
- Creative thinking and a keen eye for visual design and aesthetics.
- Knowledge of SEO principles and content marketing strategies is a plus.
- Familiarity with paid social media advertising and social media influencer marketing is desirable.
Our Values: 

Stay Restless - Always strive for better to push the boundaries of what’s possible.
Expect Remarkable - Go beyond the expected to create something worthy of remark. Accept nothing less. 
Make Change - In everything you do, find a way to make a positive impact.
Do Good - Don’t talk about ideas that create progress. Make them. If something isn’t working, be the agent of change.
Be You - Bring all of yourself and make this place your own. In return, welcome all of others.

How We Work:

We have evolved our ways of working over the last few years and believe that there are moments where we benefit from working in the office together and moments where we benefit from working remotely. We ask all Folk to opt-in and work from the office two days a week across Tuesday, Wednesday and Thursday and work remotely on Mondays and Fridays. This current hybrid set-up is temporary until the end of the year when we will review what works for our employees and for our clients.

Click here to read more about our company North Star and our ambition to be an agency of change. 

We welcome applications from all identities and walks of life. We can’t wait to hear from you!