Analog Folk


Senior Experience Designer

AnalogFolk is a global digital creative agency, independently owned since 2008. Our mission is to use digital technology to make the analog world better – creating more intuitive customer journeys, enabling more customer-led uses of data, integrating seamless tech and building breakthrough campaigns. 

We have offices in Amsterdam, London, New York, Portland, Hong Kong, Shanghai, Singapore and Sydney, partnering with brands including Nike, Tommy Hilfiger, Hyundai, Michelob Ultra, Maybelline and Unilever. Winner of Campaign’s Global Digital Innovation Agency of the Year 2019

About us

The Experience Design team is at the heart of AnalogFolk’s Products & services pillar. We help clients create valuable ecosystems of digital experiences that are enabled by technology and connected by data.

Plus we’re also generally pretty nice people.

About the role:

As a Senior Experience Designer, you will be part of AF's Experience design team where you will work across various clients with Experience Design leads.

You will:

Be responsible for leading experience design on projects across clients
Contribute to the creation of experience design strategies and systems
Create a range of experience design deliverables, depending on the needs of the project, e.g. task flows, wireframes, competitor benchmarking, customer journey maps etc
Identify user needs and motivations, interpret client challenges and define experiences
Collaborate with people who have different backgrounds, different ways of thinking, and different approaches, as part of multidisciplinary project and account teams 
Work with and present to clients, including travelling to client’s offices when required


Day to day responsibilities a Senior Experience Designer at AnalogFolk can include:

Performing competitor research, expert reviews and audits
Evaluating existing sites in terms of their persuasiveness, emotional design, and usability
Facilitating interviews and focus groups to determine customer needs
Assisting with ideation and concept creation, ensuring creative ideas are grounded in strategy and technology  
Creating detailed wireframes and prototypes to validate solution where appropriate 
Leading participatory design/user testing sessions
Contributing to the creation of design systems and visual languages
Creating written and visual documentation outlining experience design requirements for client and/or internal teams
Leading client meetings and workshops and conducting stakeholder interviews to capture business requirements
Identifying opportunities to create business value and improve the user experience 
Presenting your work to external clients, explaining your design process and rationale
Building and fostering relationships with clients, helping them understand the value of UX, your role, and working with AnalogFolk
Helping define the experience design approach and timings projects
Ensuring deliverables and deadlines are met

About you:

Senior level UXer with a mobile specialism or at least focus to work on synthesising research into Wires to inform Visual design. Working in a small cross functional team you will work directly with a CX lead and visual designer to resolve requirements from a defined backlog.

Experience synthesising research
Mobile focus or specialism
FS experience desirable
Visual design a bonus
Accomplished in designing engaging experiences with measurable results
Good attention to detail
Good client relationship skills
Experience of working with standard UX tools and processes.
Ability to think flexibly and strategically about problem solving
Good communicator with excellent oral and written skills
Collaborative and can work well with people across different departments
Able to accurately provide timings for deliverables and projects
Proactive and positive approach to work
Our Values: 

Stay Restless - Always strive for better to push the boundaries of what’s possible.
Expect Remarkable - Go beyond the expected to create something worthy of remark. Accept nothing less. 
Make Change - In everything you do, find a way to make a positive impact.
Do Good - Don’t talk about ideas that create progress. Make them. If something isn’t working, be the agent of change.
Be You - Bring all of yourself and make this place your own. In return, welcome all of others.

How We Work:

We have evolved our ways of working over the last few years and believe that there are moments where we benefit from working in the office together and moments where we benefit from working remotely. We ask all Folk to opt-in and work from the office two days a week across Tuesday, Wednesday and Thursday and work remotely on Mondays and Fridays. This current hybrid set-up is temporary until the end of the year when we will review what works for our employees and for our clients.

Click here to read more about our company North Star and our ambition to be an agency of change. 

We welcome applications from all identities and walks of life. We can’t wait to hear from you!