Analog Folk


Strategist - Digital and CRM

AnalogFolk is a global digitally native creative agency, independently owned since 2008. We have talented Folk across offices in London, Amsterdam, New York, Hong Kong, Shanghai, Singapore and Sydney.

We deliver progressive solutions that change people's lives and fuel brand growth. 

We’re proud to partner with some of the world’s most respected and influential brands, including Nike, Diageo, L’Oreal, Meta, Tommy Hilfiger and Amazon.

Here are just a few of the notable accolades our globally-recognised work has received: The Drum’s Most Awarded Agency in EMEA; Campaign’s UK and Global Digital Innovation Agency of the Year;  Contagious Pioneers Best and Bravest Agencies on the Planet; and a Fast Company award for a World Changing Idea.


Passionate about business strategy and brands, with a strong grasp of digital and CRM thinking, Strategists collaborate with the core team on our accounts to ensure briefs are insight led and work is brilliant and effective. 

Roles & Responsibilities

Be part of delivering solutions for our clients that live up to our purpose ‘use digital to make the analog world better’Build and maintain relationships with peers in other departments, relevant agencies and appropriate-level clients.

Work with Senior Strategists to create insight-led briefs that deliver creative and effective work. Undertake independent research to contribute to briefs and briefings – such as competitor reviews, best-in-class reviews, qualitative social listening, audience profiling via key tools. Demonstrate an ability to identify the data, trends and insights that build briefs which lead to great ideas and effective business outcomes Write and clearly present strategic approach decks for specific client briefs.

Work to deadlines and deliver strategies that can be achieved within a given budgetSupport the creative thinking process with inspiring briefings, by providing a strategic filter that builds better territories and ideas, supporting creative presentations with strong strategic justification for the work.

Capture feedback in internal and client sessions and succinctly and efficiently communicate this to the wider team.

Provide strategic view on use of digital channels, content strategy, interactive marketing in appropriate client and cross-agency meetings.

Share interesting trends and insights with the brand strategy and wider strategic services team.

Measurement & performance

- Great ideas being generated by creative teams and subsequently sold to clients.
- Demonstrable contribution of our work to a brand’s overall positive performance.
- Collaborative approach to “cracking” briefs across the strategic practices and other department.
- Senior Brand Strategy practitioners are freed to focus on level-appropriate tasks. 

Skills & Experience

- 1.5 years + in a strategic and creatively focused agency.
- Strong understanding of CRM tasks/strategy.
- Smart. Tapped into culture. Curious as hell about brands, digital and business.
- Track record of uncovering insights that unlock rock-solid strategic visions. And then being part of the process of translating this strategy into impactful creative output.
- Been part of setting and meeting campaign KPIs.
- Presented strategies and strategic support for creative work.
- Keep abreast of brand, digital and content marketing trends throughout your career. 

Our Values

AnalogFolk is part of the AnalogFolk Group (AFG) an independent marketing and technology group. Our mission is to use digital to make the analog world better. We strive to create experiences that are remarkable and fundamentally valuable. These are our values that we ask of all our Folk… 

🔎 Find a Way: Looks for opportunities that arise during times of change

📈 Fail Brilliantly: Is prepared to take risks in the pursuit of excellence. Encourages teams to do the same

✨ Be Remarkable: Encourages and inspires others to achieve with their own positive attitude. Uses lateral thinking to solve problems

🤗 Be Nice: Encourages teams to work collaboratively with others to achieve the best results

💥 Makes Things: Takes responsibility for own work and that of their teams, ensuring high quality standards are always met

And a final few things….

At AnalogFolk, we believe in equal opportunities for everyone. We’re committed to building a workplace that’s authentically diverse, representative, inclusive and respectful. That’s why we welcome all applications regardless of race, religion or belief, sex, gender identity, sexual orientation, age, political affiliation, family, or parental status. 

Don’t meet every single requirement for the job role? No big deal. If what we’re doing here at AnalogFolk excites you and you’re passionate about learning, we want to hear from you. You may still be the right fit for the role, or another one. 

If you love the sound of the role but need flexibility to meet other commitments, just let us know – we try to make this happen whenever we can.