AnalogFolk is proud to announce the launch of an exciting and ambitious campaign to address the critical issue of declining diversity and inclusion and lack of visibility of female creative leadership in the industry.&nbsp;It simply asks the question - if the advertising legends we know today were women, would they have reached the same heights?&nbsp;Despite women comprising 54.7% of the creative industry, the pool of diverse and female creative talent remains strikingly small. This scarcity is further exacerbated by the fact that many talented leaders are not always the most visible. As AnalogFolk embarked on its search for a Head of Creative, it became clear that the current talent pool is neither diverse nor balanced.&nbsp;That’s why, for our Head of Creative role, we are calling on the industry to participate in recommending outstanding diverse and female creative talent to create an Open Source pool of talent that all agencies can share and utilise to help meet their DEI targets and drive the industry forward.&nbsp;If you would like to apply for this role yourself, please enter <a target="_self" rel="noopener noreferrer nofollow" href="https://jobs.lever.co/analogfolk/1a056812-ebfa-4e4a-8a1d-34967f92e940" tt-mode="url" class="0" title="0" download="0">here</a>If you know anyone that you believe is ready to step up to the role of industry leader, then please enter the form <a target="_self" rel="noopener noreferrer nofollow" href="https://docs.google.com/forms/d/e/1FAIpQLSemQXCy0znTxV5ziGDYap_6L294sWo3zikOLV30Zw_1NJTdzQ/viewform" tt-mode="url" class="0" title="0" download="0">here</a> to add them to our open-source industry talent pool.&nbsp;

Help us change the face of creative leadership

AnalogFolk, the global independent digitally native creative agency whose mission is to use digital to make the analog world better, revered for being a pioneer in creative innovation, announces the appointment of Taylor Handsley as Head of Social to lead its social practice and elevate the agency’s social offering to clients.The hire underscores AnalogFolk’s passion and commitment to helping brands be more culturally vibrant and achieve cultural relevance digitally*. AnalogFolk has built a social practice with proprietary tools that help brands understand what’s most valued by communities, their customs, rituals, and behaviour. Taylor will play a pivotal role in embedding AnalogFolk’s "Open Ideas" approach into every aspect of the agency's social-first work for clients.AnalogFolk's work with the world’s most iconic brands has redefined digital storytelling, creating meaningful, immersive experiences that resonate deeply with audiences. Through its "Open Ideas" approach, the agency helps brands be more open when engaging in culture, allowing them to play a more relevant and meaningful role in people's lives.Notably, it has done this in partnership with Bayer Consumer Health with "Vagina Academy/The Truth Undressed" and "Flintstones Vitamins", for Nike with "Magic is in the Air," and with Costa Coffee by co-creating with their cohort audiences and bringing their ideas to life.Taylor joins the team in Europe, bringing two decades of experience in growing brands across social and creating loyal, sustainable and engaged audiences.She is an autistic award-winning social media marketer who has worked with brands including Amazon Fashion, Refinery29, Crocs Europe, Semrush, and JBL. Originally from the US, she’s worked extensively in the UK, Germany, the Netherlands, and France, creating social and influencer strategies for brands across EMEA, APAC, and the US. Her work has won numerous European Content Awards, Drum Awards, and Webby’s.She is also a strong advocate for support for neurodivergents in the workplace and has participated in panels with Soho House, SheSays, and The Diversity Collective.Taylor will report directly to Matt Dyke, Chief Strategy Officer and co-founder of AnalogFolk Group, and will collaborate with various departments across AnalogFolk Europe and the US, as well as its sister companies, including MindWorks (digital transformation consultancy), Untold Fable (content production), With Robots (a technology and automation partner), and Otomo (content automation), driving AnalogFolk's innovative approach to emerging social platforms, new formats, trends, cultural movements, behaviours, communities, and creators, ensuring clients stay ahead by effectively leveraging these dynamic elements.

AnalogFolk Appoints Taylor Handsley as Head of Social

Walkers has launched the nation’s first Crisp Packet Recycling Scheme, turning empty crisp packets into plastic items such as benches, watering cans and plant pots by recycling firm TerraCycle.

In a massive effort to reduce the impact of their packaging on the environment, Walkers has partnered with TerraCycle and snack fans can now post used bags - in envelopes, for free - directly to the recycling company.

One more step towards all Walkers packaging being 100% recyclable, compostable or biodegradable by 2025.

To promote the launch of the scheme, AnalogFolk worked with the talented animator Harry Dwyer to promote create a stop motion animation film accompanied by Gary Lineker’s voiceover.

Walkers Crisp Packet Recycling Scheme

Help us change the face of creative leadership

AnalogFolk Appoints Taylor Handsley as Head of Social