AnalogFolk wins DADI award for Stop at Nothing
The annual Drum Awards for the Digital Industries (the DADIs) winners were today announced, with independent global digital creative agency AnalogFolk taking home gold for its project Stop at Nothing for Nike. The DADIs is the award scheme that aims to identify the best practices, companies and people in our industry. In 2019, the awards scheme received a record number of entries
Stop at Nothing aims to change perceptions of young sportswomen and confront gender disparity in sport in Milan (Italy), where 55% of young women don’t do any sport at all and the sporting heroines who should be inspiring them are ignored and objectified. To get young women moving, leading Nike female athletes were paired with three TikTok influencers to create a series of dance challenges for popular social media platforms TikTok and Instagram.
Bill Brock, Founding Partner at AnalogFolk, “Stop at Nothing embodies our mission of using digital to make the analog world better and I’m delighted the campaign has been recognised by the DADI awards. The project is a great example of the real world change brands and agencies can help enact when they combine creativity, purpose and technology. I want to say a big congratulations and thank you to our amazing client Nike, to the creative team Rob, Jacqui, Gracie and Nick and to all of the Folk involved for all of their creativity and hard work.”
Stop at Nothing was TikTok’s first-ever branded takeover. To date, it has amassed more than 100 million views and 540 thousand likes, with more than 46 thousand user-generated routines posted in response to the dance challenges. Over 300 articles have been written about the campaign, for a readership of more than 600 million.
You can read more about the campaign here.
