Contagious Pioneers 2022

Contagious Pioneers 2022: The best and bravest agencies on the planet

Contagious is pleased to announce the 2022 Contagious Pioneers list, our annual round-up of the agencies that consistently set the standard for innovation and creative excellence in marketing.  

The 2022 winners (in alphabetical order) are:

·       AMV BBDO, London 

·       AnalogFolk, London

·       BETC Paris

·       DDB Group, Sydney

·       Publicis Italy, Milan

·       R/GA, New York

·       Rethink, Toronto

·       Uncommon Creative Studio, London 

We select our Pioneer agencies by rigorously analysing the work covered in our intelligence tool, Contagious Online. 

Only campaigns that demonstrate the highest levels of creativity and strategic thinking pass the filter for Contagious Online. The Pioneer agencies are those that had multiple campaigns featured throughout 2021 and which performed well against other metrics, such as the ratio of campaigns created to the number of clients, and whether they were chosen for more in-depth coverage.

Contagious editor Chloe Markowicz said: 'At Contagious, we’re laser-focused on the best of the best marketing. We don’t discriminate based on region, product sector or media channel as long as the work showcases incredible creative and super-smart strategic thinking. And this year’s Pioneer agencies exhibited a real breadth of capabilities. They produced everything from ground-breaking digital campaigns to stop-you-in-your-tracks outdoor ads and TV campaigns that challenged the rules of the medium. A host of clients were represented across sectors as varied as personal care and automotive, financial services and food.

‘But what unites each one of the 2022 winners is that they created work that was bold, ambitious, and memorable, the kind of advertising you see and wish you had come up with. This year’s crop of agencies created trailblazing work that stands out, truly fitting the accolade of a Contagious Pioneer.’

About Contagious Online  

Contagious Online is a digital platform filled with examples of best-in-class marketing from around the world that allows users to search and filter results to find relevant insights fast. Contagious Online also hosts strategy interviews with the people who create the campaigns, brand case studies, trend reports, talks from Contagious events and more.

About Contagious

Contagious is a creative and strategic intelligence service that helps ad agencies and brands deliver more creative, innovative and effective marketing. Its intelligence is delivered remotely, through an online tool and award-winning magazine, and in person, through its events and advisory service. To learn more about Contagious and how it helps marketers ignite exceptional ideas visit our site. Contagious is an independent company. It was founded by Paul Kemp-Robertson and Gee Thomson in 2004.