Marmite TasteFace wins the Emerging Technology
The Marmite TasteFace experience continued its award success last night winning Emerging Technology: Innovation at the BIMA Awards 2018.
BIMA recognises British digital work which pushes the limits across innovation, craft and impact. The emerging technology category rewards projects’ use of emerging technology that advances the ‘state of art’ in its field and inspires the future.
TasteFace has previously been winner of Best Technology-Led Innovation of the Year at The Drum Awards 2018, highly commended in Campaign Tech Awards 2018 and the Webby's, and recognised as Campaign magazine’s #2 Digital Innovation of 2017.
The campaign is an exceptional and innovative piece of response-driving activity that goes beyond a traditional digital activation by building brand love, capturing user data and enabling the creation of reusable UGC.
An innovative sampling web app that invites people to try Marmite, TasteFace uses facial recognition technology to analyse their reaction. Combining a sampling experience with a unique scientific test, we were able to encourage further awareness of the campaign and drive mass trial.
TasteFace landed the wider Marmite Gene campaign in a playful way, motivated our target audience to interact with the brand and has resulted in the distribution of 152k samples.
View the full case study here.
BIMA recognises British digital work which pushes the limits across innovation, craft and impact. The emerging technology category rewards projects’ use of emerging technology that advances the ‘state of art’ in its field and inspires the future.
TasteFace has previously been winner of Best Technology-Led Innovation of the Year at The Drum Awards 2018, highly commended in Campaign Tech Awards 2018 and the Webby's, and recognised as Campaign magazine’s #2 Digital Innovation of 2017.
The campaign is an exceptional and innovative piece of response-driving activity that goes beyond a traditional digital activation by building brand love, capturing user data and enabling the creation of reusable UGC.
An innovative sampling web app that invites people to try Marmite, TasteFace uses facial recognition technology to analyse their reaction. Combining a sampling experience with a unique scientific test, we were able to encourage further awareness of the campaign and drive mass trial.
TasteFace landed the wider Marmite Gene campaign in a playful way, motivated our target audience to interact with the brand and has resulted in the distribution of 152k samples.
View the full case study here.
