Meta launches 'Good Ideas' inspiring SMBs to accelerate their business growth
Good Ideas is the latest campaign from AnalogFolk for Meta. Two charming 15-second films produced by Untold Fable show the magic of using Instagram Stories and Facebook Ads. The films tell the stories of real small businesses who are using Meta technologies and programs to grow, highlighting the simplicity, scale and impact of its platforms’ business tools. The films capture the feeling of joining thousands of UK small business owners using the platform - all in their own unique ways to get their business found and connect with new customers. Whether it's an alocasia plant, a poncho or a toy for your pooch - making your customers' day is made possible through Meta for Business.
Meta partnered with AnalogFolk to create this Good Ideas Deserve to Be Found campaign, following on from last year’s Support for Personalised Ads campaign in which the platform helped SMBs be found by customers by connecting them with the most exciting entrepreneurs on social media. Thousands of SMBs were encouraged to use the hashtag #DeserveToBeFound for a chance to get a shout out from the famous entrepreneurs including Steven Bartlett. Real, authentic, shout-outs about the small businesses' ideas they loved were delivered directly to over 47 million followers.
Meta has become a huge asset for brands trying to reach their audiences, with 70% of shopping enthusiasts turning to the platform to discover products. Largely due to the global pandemic, consumers and brands alike have stayed online. 49% of internet users say they’re likely to buy brands they see advertised when browsing.*
Diana Janicki, Meta’s Creative Lead, Global Business Marketing, EMEA says: “SMB’s are fighting for their livelihoods in enormously challenging and changeable trading conditions, we want to offer inspiration, and make them visible to their customers. Our 'one team' partnership with AnalogFolk has evolved over time, committed to creating powerful campaigns for UK small business owners and driven by our shared expertise and passion for digital marketing and creative innovation.”
Anna-Louise Gladwell, managing director, AnalogFolk London says: “SMBs have little time to research the right solutions to grow their business. After two years of uncertainty, they are cautious and want assurance, they need to know that where they invest their time and money will pay off. The growth of social commerce has impacted e-commerce in a significant way and being targeted daily by multiple digital platforms telling them that they have what they need to help their business is overwhelming. How are they supposed to know what’s right for them? We’ve created Good Ideas Deserve to Be Found as a solution to these issues, encouraging active participation with the right Meta products and solutions for their journey to business growth.”
Learn more about 'Good Ideas' here.
*Hubspot Trends Report 2022
