PG tips wins at the DigiDay awards

AnalogFolk’s PG tips ‘Morning Moods’ campaign continued its success last night winning Best Use of Social at the annual Digiday Awards 2018 held in London. The Digiday Awards honour the best creative marketing and advertising being done today by brands, agencies, publishers and platforms. Our innovative social media campaign, PG tips ‘Morning Moods’, stormed the awards in 2017 picking up Effective Mobile Marketing Awards Most Effective Social Campaign, The Drum’s Content Marketing Most Innovative / Creative Use of Content, Best FMCG Content Marketing Campaign and very special Chairman’s Award. With 148 million organic views and counting, it's the Monkey that keeps on giving. Watch the case study film to find out how we did it. This and our other innovative and creative content work for clients, including Unilever, Sainsbury’s, Costa, BT and Booking.com, resulted in AnalogFolk being recognised as The Drum’s Content Marketing Agency of the Year 2017. AnalogFolk has a unique combination of world-class craft skills and proven agile delivery experience. And holds a reputation for developing true partnerships built on mutual respect and a passion for the work. Content plays an important role across our connected brand experience spectrum. It is an integral part of our approach to attract, engage and activate consumers and customers in the experience journeys that we craft. To find out more, get in touch.