Richard Morgan becomes ECD at AnalogFolk

SYDNEY (7th Feb 2019) – Creative agency AnalogFolk today announced that Richard Morgan has been appointed Executive Creative Director, joining Partners Matt Robinson and Ben Hourahine to lead the business in Australia. Morgan’s hire comes on the back of a series of client wins in the latter half of 2018, including TAL Insurance digital, Curtin University and Unibet. Morgan said, ‘It’s no secret that our industry, technology and even more significantly – culture itself – has changed massively in recent years. So for me, it’s about joining a creative agency and a culture that is custom built for adaption, rather than trying to force it.’ Founded in London in 2008, AnalogFolk has offices in Sydney, New York, Portland, Shanghai and Hong Kong. Leading global clients include Nike, Pernod Ricard Winemakers, Booking.com, Unilever, as well as recently winning fashion retailer Scotch & Soda. Former AnalogFolk ECD and partner Matt Grogan left the business in August 2018. Morgan continued, ‘Apart from all that, everyone is super smart and genuinely nice, with a real momentum in the business, so it’s great to be joining at such an opportune time. I’m looking forward to raising the bar and helping grow the business in Sydney as part of an independent global network.’ Morgan joins after 5 years at 303 MullenLowe, which grew in both size and creative stature significantly under his leadership, winning and retaining clients including Audi, TK Maxx, Harley Davidson, Federal & NSW Government projects and Budget Direct. Before 303 MullenLowe, Morgan's previous roles included being creative director at DDB Sydney and Holler, a seven year stint at BMF and three years at AMV London. His work has consistently won top prizes at virtually every major local and international award show multiple Gold, Silver & Bronze Cannes Lions, Cannes Effectiveness Gold, D&AD, One Show, Caples, London International, A.C.E, Clios, Spikes, Webby’s, multiple AWARD pencils, Effie’s and others. Strategy Partner Ben Hourahine said: ‘While we have had great success over recent years, we always want to keep levelling-up, and Richard joining us is critical to that. He’s a truly great guy and a brilliant creative leader – we want his magic dust over everything.’ Partner & Managing Director Matt Robinson said, ‘Our industry feels like it’s at a crossroads, with the philosophies behind brand building versus digital marketing getting further and further apart. Whilst some marketers are going all in on the arms race of ‘martech,’ search and optimisation, others are attempting to build their brands without investing in the experience. We believe that modern marketing needs to close the gap and embrace the best of both worlds, and we’re finding more and more brands are looking for help doing so. Richard brings a huge amount to our team; a track record of world-class creative thinking, breakthrough commercial outcomes, and innovation across channels. We’re incredibly excited about what’s ahead for AnalogFolk and our clients.” For more information contact: Matt Robinson, Partner / Managing Director 0404 784 995, matt.robinson@analogfolk.com